Barqaror manzillarni boshqarish va marketing bo'yicha mintaqaviy seminar Sent-Lyusiyada sayyohlik mahsuloti va manfaatdor tomonlarning ishtirokini yaxshilash bo'yicha ishtirokchilarning majburiyatlari bilan yakunlandi.
The 27-31 March workshop, organized by the Caribbean Tourism Organization (CTO) and the United Nations agency, the World Tourism Organization (UNWTO), brought together 26 stakeholders in the tourism industry from 12 CTO member countries to explore ways to make their destinations and the region more globally competitive.
“Seminar juda dolzarb. Bu manfaatdor tomonlarga bizning hududlarimiz va Karib dengizi mamlakatlari uchun juda muhim bo‘lgan barqaror turizmni ko‘rib chiqish imkoniyatini beradi”, dedi Sent-Kitsdagi Brimstone Hill Fortress Milliy Park Jamiyatining bosh menejeri Persival Xanli.
“Turizm mamlakatlarimiz uchun asosiy sohalardan biri bo‘lib, iqtisodiyotimiz uchun juda muhim bo‘lib, bizning hududimizga nafaqat hozir, balki kelajakda ham sezilarli ta’sir ko‘rsatadigan rivojlanayotgan tarmoqlardan biridir”, — deya qo‘shimcha qildi u.
Besh kunlik seminar davomida ishtirokchilar ilg‘or tajribalar, jumladan, Karib dengizi tashqarisidagi yo‘nalishlarning muvaffaqiyatlari bilan o‘rtoqlashdilar.
Bu Yamayka turizm vazirligining strategik rejalashtirish va baholash bo'yicha katta direktori Elecia Myers uchun ko'zni ochdi va u endi barqaror yo'nalishlarni boshqarish va marketingga yanada strategik nuqtai nazardan qarashini aytdi.
“Men agentliklarimiz va manfaatdor tomonlarimiz – mehmonxonalar, attraksionlar, transport xizmatlarini ko‘rsatuvchi provayderlar – strategik rejalashtirishni yanada mazmunli va ma’noda qanday joriy etishni ta’minlash uchun milliy darajada tizimlarni qanday yaratishim mumkinligini ko‘rib chiqdim. Biz buni vaqt o'tishi bilan kuzatib borishimiz uchun o'lchanadigan usuldir ", dedi u.
Turks va Kaykos orollari uchun sessiyalar juda muhim edi, chunki mamlakat turizmni rivojlantirish nuqtai nazaridan qayerga borishni istashi chorrahasida turibdi, dedi Brayan Been, Turks va Kaykos sayyohlik kengashining mahsulotlarni ishlab chiqish bo'yicha katta mutaxassisi.
"Biz barqarorlik haqida gapirganda, biz atrof-muhitga tayanamiz va muvozanatli yondashuv bo'lishi kerakligini tushunmaymiz", dedi u.
Seminar destinatsiyalar mahsulot ishlab chiqarishga ko‘proq e’tibor qaratayotgan, ijtimoiy tarmoqlar esa turizm marketingini amalga oshirish usullarini o‘zgartirayotgan bir paytda o‘tkazildi.
Oʻrganilgan asosiy yoʻnalishlar qatorida marketing sohasidagi innovatsiyalar, destinatsiyalar raqobatbardoshligi, barqaror turizm tajribasini rivojlantirish hamda destinatsiyalarni boshqarish va marketing boʻyicha muvaffaqiyatli modellar bor edi. Ishtirokchilar, shuningdek, haqiqiy hayot tajribasi uchun Fond Latisab Creole Park, Lushan Country Life va Oltingugurt buloqlari va Vulkanga o'quv sayohatlariga borib, o'quv jarayonini ushbu xonadan va haqiqiy dunyoga olib chiqishga muvaffaq bo'lishdi.
"Barqaror manzillarni boshqarish va marketing - bu mintaqamizdagi aksariyat mamlakatlar jiddiy e'tibor qaratadigan soha - biz global miqyosda raqobatbardosh bo'lishimiz uchun yo'nalishlarimizni qanday samarali bozorga chiqarish va boshqarish kerak", dedi Bonita Morgan, CTOning resurslarni safarbar qilish va rivojlanish.
The executive training workshop was organized by the CTO and the UNWTO through its Themis Foundation, and was held in collaboration with the Saint Lucia ministry of tourism and the board of tourism.
“This UNWTO/CTO workshop main objective was to constitute a participative platform where we all could share experiences and knowledge as well as instruments that can be applied back in participants’ countries, institutions, businesses and destinations. And I believe we have achieved that objective by bridging theory and practice in a very participative workshop,” said Alba Fernández Alonso, the course coordinator at the Themis Foundation, the entity responsible for implementing the UNWTO’s education and training program.
