A shot of creativity goes a long way to remaining competitive and addressing future trends. This is the view of Susan Robertson whose mission is to ‘sharpen strategic creativity to produce real results.’
IMEX Americadagi Play Room sessiyasida "Siz noto'g'ri muammoni hal qilyapsizmi?" u ishtirokchilarga yangi g'oyalar va innovatsiyalar bilan chiqish uchun muammoga yangi nuqtai nazardan qanday yondashish kerakligini ko'rsatdi. Garvard universitetida ijodiy fikrlash kursini o'tayotgan Syuzan shunday tushuntiradi: “Eynshteyn: “Agar muammoni hal qilish uchun bir soatim bo'lsa, men muammo haqida 55 daqiqa, yechimlar haqida esa besh daqiqa o'ylagan bo'lardim”, dedi”.
Susan’s was one of many innovative sessions in the Play Room, the creative hotbed of the show, enabling planners to get hands on with tools, techniques and resources to develop new ideas and make meetings more interactive. It includes a dedicated innovation corner for out of the box thinking and an engagement corner for tricks on how to create a deeper and richer audience experience. There’s even the chance to set a Guinness World Record by tackling the “Beer Coaster challenge!”
Creativity and future thinking go hand in hand, as fresh thinking ensures planners can address forthcoming trends and incorporate them into their business. The German Convention Bureau gave an insight into the future of meetings in Research and innovation: See the future of meetings today. Attendees discovered trends in knowledge sharing, tech and meeting design from the Future Meeting Space – a project by the German Convention Bureau (GCB), European Association of Event Centres (EVVC) and The Fraunhofer Institute for Industrial Engineering IAO. The GCB team, including Claudia the avatar, ran through future meeting scenarios and examples of how these have already been put into practice in Nuremburg, Leipzig and Munich.
Kelajakdagi yig'ilish stsenariylaridan bo'lajak yig'ilish ishtirokchilarigacha. Shawna Suckow, SPIN asoschisi: Senior Planners Industry Network, Ta'minotchilar: bugungi kunni rejalashtiruvchilar bilan qanday qilib yaxshiroq bog'lanish mumkinligi mavzusida sessiya o'tkazdi. Shawna qanday qilib "tartibsizlikni bartaraf etish" va mijozlarning guvohliklari va yuzma-yuz tarmoq orqali munosabatlarni o'rnatishni, shuningdek, ijtimoiy media bilan muloqot qilish uchun eng yaxshi amaliyot maslahatlarini tushuntirdi.
Aloqa va munosabatlarni rivojlantirish MPIning asosiy ma'ruzachisi Tami Evansning asosini tashkil etdi. U ishtirokchilarni odamlar bilan chinakam aloqada bo'lish, faollik va samaradorlikni oshirish usuli sifatida o'zlarining "ichki nodonligini" qabul qilishga undadi. O'zini "doimiy optimist" deb tan olgan Tami delegatlarga o'zining baquvvat asosiy nutqida shaxsiyat va ehtirosni qabul qilish foydasiga "mukammallikni to'xtatib turishni" maslahat berdi. Uning yarim stakanga to'la yondashuvi rejalashtiruvchilarni ham professional, ham shaxsiy hayotlarida baxtli va sog'lom bo'lishga undadi.
U shouning so‘nggi kuni oldidan delegatlarni o‘zini g‘ayrat bilan qoldirdi, chunki asosiy nutqda qatnashgan “Oddiy muvaffaqiyat” loyihasidan Joan Dennison shunday dedi:
“Tami uni larzaga keltirdi! U shou maydonchasida odamlarga o'zining ijobiy xabarlarini o'z ishlariga qanday o'tkazishni ko'rsatdi. U, albatta, energiya beruvchi ma'ruzachi edi - bu IMEXdagi so'nggi kunimiz uchun juda yaxshi."
IMEX America hozirda The Venetian® | Sands Expo va Convention Centerda bo'lib o'tmoqda Palazzo® Las-Vegas 18-yil 20-2016-oktabr, undan oldin 17-oktabr, Smart Dushanba.
eTN - IMEX uchun media-sherik.
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